Unique Stories

27 Jan

Unique Brand Identities

Creating Visible and Memorable Brand Experiences

Left of Sunset is a small design studio with unique vision and creative abilities. We focus on the diverse application of visual communication through unlimited media including print, online, mobile devices, built environment and anywhere people engage with dynamic businesses or products.

Specializing in successful growth and focus of visual identity, we collaborate with expanding businesses and individuals concerned about how their brand is viewed. Our most successful relationships have been with Clients who see us as partners, allowing us the pleasure of working with them long-term. Whether you are a start-up or have been in business for a few years or more, we are able and willing to dive in and analyze your specific needs, creating customized solutions that deliver visible results. Left of Sunset brands not just people and companies, we can also create visual stories for events and products.

Left of Sunset is Brand Design. Delivered.

Industrial Commercial Electric Co.

27 Jan

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Power. Current. Grounded.

Branding refresh included new logo, tagline development, business cards, vehicle graphics and website.

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At A Glance

27 Jan

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Artisanal Imports
Portfolio at a Glance Brochure

An overview brochure highlighting all available product sizes, along with brief tasting notes and short brewery bios, allows customers to quickly view the Artisanal Imports portfolio. Design features custom glassware illustrations unique to each Brewery partner and their beers.

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deChase Identity

27 Jan

Conforming to Client Needs

deChase Development Services is a commercial real estate developer with sustainably minded business approach. They become seamless partners in the development process, accomplishing the specific needs of each client. The Principal, J. Dean Papé, was interested in the use of a transparent material for his business cards that would communicate the idea of conformity. He is also passionate about sustainable practices and after much research, I was able to source a material that is 100% biodegradable. Printed with soy based inks and made entirely of plant fiber, this translucent material is compostable.

The Principal enjoys using this as a talking point, when he hands out cards to potential clients. At the time, it wasn’t easy to find such printing materials and even more difficult to find vendors willing to print on this unknown stock. Thanks to Mollet Printing (Portland) and their commitment to the environment, we were able to have the cards produced responsibly!

The logotype starts with letters that are fragmented and move to fully realized letter forms; evoking a sense of activation and building from the ground up. The identity system for deChase includes a series of 5 photo images of materials used in building and construction to further represent this idea, but also the concept of catering to different client needs.

deChase Business Cards

The Janey

27 Jan

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City Living PDX

The Janey is an apartment for those seeking urban living at its best. The building is streamlined and highly sustainable located in the Pearl District on NW 12th and Everett. Left of Sunset was commissioned to develop, design and execute a signage program with all required residential signage for this new 6-story mixed use building with 50 residential units, 2 stairwells, 1 elevator and an amenity deck on the roof. Along with all code signs, two placemaking graphic murals were developed for the bicycle storage room. Our team completed signage schedule, programming and construction documents, as well as, recruited vendors for fabrication and installation for this 31,154 square foot apartment building.

Client: deChase Development. Architect: GBD Architects. Property Management: Gerding Edlen.

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Photography: Laura Blackheart. 2013

Brasserie de Bastogne

27 Jan

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Wild about Belgian Beer

Identity design and packaging illustration for the stateside release of Bastogne family of beers. In Belgium, the brewery is known by the name La Trouffette, however, importers Authentic Beverage Management thought it would be more marketable in the U.S. under the recognizable name of Bastogne, a location where World War II battles were fought. As the mascot, we chose to feature a wild boar, which roam the Belgian forests.

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Go Dutch

27 Jan

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Celebrating Beers Made in The Netherlands

A comprehensive brand design package developed for Artisanal Imports event promotion and showcase, bringing to the U.S. market a Holland tradition of Queen’s Day. Left of Sunset analyzed and researched the cultural celebration and created the identity which communicates a celebration of the Queen’s birthday and traditional street market. The story is one that is inspired by Dutch modern design and a cultural icon, the tulip flower. It is both a stylized crown, as well as, a tulip in full bloom.

Working closely with the Client, we created event marketing materials, featuring a catchy slogan, “Go Dutch”, encouraging consumers to enjoy a taste of The Netherlands with beers in the Artisanal portfolio that are Dutch made: La Trappe, Tilburg and Urthel. One can’t miss the celebratory Dutch orange color. Along with the event logos, secondary graphic icons based on popular cultural landmarks and activities were used to create a narrative throughout all the materials, including a custom background pattern for posters. To promote Artisanal’s beers, a tasting note card with passport design were used by consumers during events. By collecting all four stamps, event goers could earn a prize such as the custom event t-shirt or glassware. The event was successfully introduced to a selection of venues throughout the U.S. in 2012 and will continue to grow annually.

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